Since 2014, Sadagaat has been implementing the Voluntary Blood Donation Awareness Campaign to increase public awareness, encourage regular voluntary blood donation, and shift the culture from family replacement donations toward a sustainable system of voluntary donors that helps maintain a safe and reliable blood supply for everyone.

In partnership with the National Voluntary Blood Donation Program and the Khartoum State Directorate of Laboratories, the organization regularly conducts blood donation drives in companies, educational institutions, public spaces, and workplaces, contributing to the availability of safe, screened blood for patients across Sudan.

Sadagaat also leads the annual "Our Blood for Our Country" campaign, which promotes voluntary blood donation across Sudan's states in collaboration with more than 70 civil society organizations and community initiatives, expanding awareness and strengthening community participation nationwide.

The campaign aims to raise public awareness about the importance of voluntary blood donation by correcting common misconceptions and encouraging individuals to become regular donors. It highlights both the humanitarian impact and the health benefits of donating blood, while promoting a sustainable culture of voluntary donation that helps ensure a safe and adequate blood supply for patients in need. The campaign also seeks to share Sadagaat's experience with organizations and community initiatives, inspiring them to adopt voluntary blood donation as a priority within their own programs and expand donation efforts across their communities.

The campaign delivers its mission through a range of integrated activities, including:

• Organizing awareness campaigns to educate communities about the importance and benefits of voluntary blood donation.
• Conducting regular blood donation drives in educational institutions, companies, government entities, and public spaces.
• Supporting the rehabilitation of blood banks by improving working environments and providing essential medical equipment and supplies to strengthen blood transfusion services.

Between 2014 and 2022, the campaign achieved significant results:

• 310 voluntary blood donation campaigns conducted.
• 70,813 beneficiaries supported through access to safe blood and blood products.